Done did it.
Warsteiner Art Collection 2014. In the world of marketing, alcohol is arguably one of the tougher propositions. The “taste” of a product is subjective and you don’t have the luxury of releasing new seasonal products on the regular like you would say at a footwear brand. In turn, finding ways to market a product that can sometimes be virtually unchanged since its inception several centuries ago (in the case of Warsteiner) is no easy feat. Warsteiner certainly weren’t the first ones to combine art and bottles. But they definitely opened up the opportunity to a series of artists that are deserving of the shine and put them on one of most visible platforms around. Congrats to @ashchiu and @mrjasperwong on a good job.